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Alt text (alternative text) describes the appearance or function of an image on a web page. Alt text is read aloud by programs called screen readers which are used by people with visual impairments and low vision. Alt text displays in place of an image if it fails to load, and is indexed by search engine bots to better understand image and page .moz free seo courseThe MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web. Download MozBar. The way your page is optimized has a huge impact on its ability to rank. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links .
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